Shems Friedlander—writer, artist, film maker, photographer and educator—has published his 10th book, Mevlana Jalaluddin Rumi’s Forgotten Message. The book contains interactive digital content via QR codes. Among his other books are Winter Harvest, Rumi and the Whirling Dervishes and When You Hear Hoofbeats Think of a Zebra. Friedlander has recently been appointed Emeritus Prof at the American University in Cairo where he taught graphic design and painting for 20 years. He has won over 30 awards for graphic design. Friedlander has also written two monodramas and his documentary films have been shown at film festivals in the US and abroad.